A plain manila envelope arrived at Wizard Headquarters today with the return address: I Believe In Harvey Dent, PO Box 2141, Gotham City, 91105. The special delivery was the latest addition to summer-blockbuster "Dark Knight's" successful viral marketing campaign.
The contents of the delivery: a newspaper with the masthead "The Gotham Times" featuring a front-page splash headline reading "HARVEY DENT JOINS RACE FOR GOTHAM DA." The four-page paper is a slice of daily life in Gotham City, with everything from articles about Batman's intervention in a mob melee and the revitalization of the Gotham fish market to op-ed pieces calling for a shutdown of Arkham Asylum. The ingenious piece of viral marketing even includes advertisements for "Wayne Animal Sanctuary Pet Adoption Day" and "Gotham's World-Famous Iceberg Lounge," giving the paper an extremely real feel.
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